Effective date: April 13, 2020

This Privacy Policy (the “Policy”) describes how Easylife Studio/CHAMOMILE PTE. LTD (referred to in this Privacy Policy as “Company,” “we,” “us,” or “our”), as the developer of the mobile application (the “App”), collects information when you use the App. This Policy also explains how we use and disclose the information we collect from you, and your rights in relation to that information.

1. Acceptance

Please read the policy carefully before you use or access our Services. By accepting this Privacy Policy, you agree with our collection, storage, use and disclosure of your information as described in the following sections. Please note that if you disagree with anything in this Privacy Policy, you must not use the Service.

2. Amendments to this Policy

We will notify you of changes to this Privacy Policy by posting the amended terms on the Service or via the email address we have on file. By continuing to use the Service after those changes are posted, you agree to be bound by the revised Policy. To find out when we last updated this Policy, please refer to the date listed after “Last Modified” at the top of this Policy. If you do not agree to the changes, you should discontinue your use of the Service immediately.

In addition, we may provide you with “just-in-time” disclosures or additional information about the data collection, use and sharing practices of specific parts of our Service. These notices may provide additional information about our privacy practices, or additional choices about how we process your information.

3. Information We Collect

A. Cookies & Similar Tracking Technologies. We use “cookies” and similar tracking technologies to collect information about your use of the Service and to provide you with interest-based advertising. For example, we collect information about the way you interact with features on our Site, how long you spend on certain pages, and whether you received an error message on our Service. For more information, please check this privacy policy of the relevant services. 

B. Device Information. We collect information about the device you use to access or use our Service. For example, we may collect the following information from your device: the type of device you use (e.g., mobile, auto, a smart home device, etc.); your advertising Identifier (“IDFA” or “AdID”); network connection type (e.g., Bluetooth, WiFi, 3G, 4G, LTE, etc.); operating system and version (e.g., iOS, Android or Windows); language settings in your mobile device; and your mobile service carrier.

Complete details on each type of personal data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.

4. How We Use the Information We Collect

We use the information we gather through the Service to help us better understand how our products, apps, and services are being used. We will only use your personal information as described in this Policy or as disclosed to you prior to such processing taking place.

If you believe that we are processing your information for purposes that are incompatible with the purposes for which we originally collected your information or subsequently obtained your consent, you may choose not to allow us to use your personal information for such processing. However, by limiting how we may process your information, some or all of the Service may not be available to you.

We describe how we use your personal information below:

A.  Advertising.   This type of service allows user data to be utilized for advertising communication purposes displayed in the form of banners and other advertisements on this Application, possibly based on User interests. This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below. Some of the services listed below may use Cookies to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside this Application. For more information, please check the privacy policies of the relevant services. In addition to any opt-out offered by any of the services below, the User may opt out of a third-party service's use of cookies by visiting the Network Advertising Initiative opt-out page.

Service Provider:

Personal Data collected: Cookies; Usage Data.

B. Analytics.   The services contained in this section enable us to monitor and analyze web traffic and can be used to keep track of User behavior.

This Application uses an internal analytics system that does not involve third parties.

Personal Data collected: Cookies; Usage Data.

Google Analytics for Firebase or Firebase Analytics is an analytics service provided by Google LLC..

Firebase Analytics may share Data with other tools provided by Firebase, such as Crash Reporting, Authentication, Remote Config or Notifications. The User may check this privacy policy to find a detailed explanation about the other tools used by the Owner.

This Application uses identifiers for mobile devices and technologies similar to cookies to run the Firebase Analytics service.

Users may opt-out of certain Firebase features through applicable device settings, such as the device advertising settings for mobile phones or by following the instructions in other Firebase related sections of this privacy policy, if available.

Personal Data collected: Application opens; Application updates; device information; first launches; geography/region; number of sessions; number of Users ; operating systems; session duration; Usage Data.

C. Infrastructure monitoring.   This type of service allows this Application to monitor the use and behavior of its components so its performance, operation, maintenance and troubleshooting can be improved. Which Personal Data are processed depends on the characteristics and mode of implementation of these services, whose function is to filter the activities of this Application.

Service Provider: Crashlytics (Google LLC).  Crashlytics is a monitoring service provided by Google LLC.

Personal Data collected: geographic position; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service.

D. Hosting and backend infrastructure. This type of service has the purpose of hosting Data and files that enable this Application to run and be distributed as well as to provide a ready-made infrastructure to run specific features or parts of this Application. Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

Service Provider: Amazon Web Services (AWS) (Amazon Web Services, Inc.). Amazon Web Services (AWS) is a hosting and backend service provided by Amazon Web Services, Inc.

Personal Data collected: various types of Data as specified in the privacy policy of the service.

Also, the user’s personal data may be used for legal purposes by us in court or in the stages leading to possible legal action arising from improper use of this Application or the related Services. 

5. Security

We implement industry standard security measures intended to protect against the loss, misuse and alteration of the information under our control. Please be aware that no data transmission over the Internet can be guaranteed to be 100% secure. As a result, the Company cannot guarantee or warrant the security of any information you transmit on or through the Service and you do so at your own risk.

6. Transfers of Your Information

If you choose to use the Service or provide your information to us, your information may be transferred to, processed and maintained on servers or databases located outside of the country or jurisdiction where you are located, including the United States. Such countries may have laws that are less protective than the country in which you reside. If you do not want your information transferred to or processed or maintained outside of the country or jurisdiction where you are located, you should not use the Site or Service.

If you reside in the European Economic Area (“EEA”), United Kingdom (“UK”) or Switzerland, please see Section 16 below.

7. Third Party Links

Our Service may include links to third party websites or social media services. We do not control how such third parties collect, use, share or secure your personal information. Please read the privacy policies and settings on the third-party websites and social media services to ensure you are adequately informed how your personal information is handled.

8. Do Not Track

A “Do Not Track” signal is a preference you may set on your browser, but we do not respond to Do Not Track signals.

9. Retention

Personal data shall be processed and stored as long as required by the purpose they have been collected for.

Therefore:

The company may be allowed to retain personal data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Company may be obligated to retain personal data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.

Once the retention period expires, personal data shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after the expiration of the retention period.

10. Special Information for California Residents

California law allows users of the Site or Service who are California residents to request and receive once a year, free of charge, a notice from us describing what categories of personal information (if any) we shared with third parties, including our corporate affiliates, for their direct marketing purposes during the preceding calendar year. If you are a California resident and would like to request a copy of this notice, please contact contacting us as provided in the “How to Contact Us” section. In your request, please specify that you want a “California Privacy Rights Notice.” Please allow at least thirty (30) days for a response.

Please note that we are not required to erase or otherwise eliminate content or information if:

Further, nothing in this provision shall be construed to limit the authority of a law enforcement agency to obtain such content or information.

11. Special Notice to Individuals in the European Economic Area, Switzerland and/or the United Kingdom

This section only applies to individuals that access or use our Service while located in the European Economic Area, Switzerland and/or the United Kingdom (collectively, the “Designated Countries”) at the time of data collection. We may ask you to identify which country you are located in when you use some of the Services, or we may rely on your IP address to identify which country you are located in.

When we rely on your IP address, we cannot apply the terms of this section to any individual that masks or otherwise hides their location information from us so as not to appear located in the Designated Countries. If any terms in this section conflict with other terms contained in this Policy, the terms in this section shall apply to users in the Designated Countries.

A. Our Relationship to You. Easylife Studio/CHAMOMILE PTE. LTD is a data controller with regard to any personal information collected from individuals accessing or using its Service. A “data controller” is an entity that determines the purposes for which and the manner in which any personal information is processed. Any third parties that act as our service providers or are otherwise acting on our behalf are “data processors” that handle your personal information in accordance with our instructions.

B. Legal Bases for Processing Your Personal Information. We describe our legal bases for processing throughout this Policy. Below is a list of the purposes described in our policy with the corresponding legal bases for processing:

In any case, we will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

C. Your Individual Rights. We provide you with the rights described below when you use our Service. If you would like to exercise your rights under applicable law, please contact us at contact@easylife.studio. Please note, we may seek to verify your identity when we receive an individual rights request from you in order to ensure the security of your personal information.

12. How to Contact Us

Please also feel free to contact us at contact@easylife.studio if you have any questions about this Privacy Policy.